-Industry News2020-04-30

Aesthetics life excellent store management in retaining the consumers

  In the fast developing aesthetics life excellent product industry, the customer loss is many operators will encounter the problem, the passenger flow how much determines the aesthetics life excellent product shop turnover, obtains the customer source more, the sales volume is better. And then let YOYOSO tell you:


Aesthetics life excellent store management in retaining the consumers.

  Understanding market dynamics

  The market is changing every moment, and the emergence of new things may affect the whole industry. The manager of the aesthetics life excellent product shop should have the market insight ability, looks at the development trend with the foresight vision. Keep up with the fashion wind and aim at the trend products, at the same time realize the multi-marketing and fast selling of the products, quickly clear the warehouse, continuously launch new products, improve the speed of updating, and provide more choices for consumers to meet the needs of customers.

  II. Appropriate promotional campaigns

  With the continuous emergence of aesthetic life brands, the phenomenon of customer loss is becoming more and more serious, so promotional activities are indispensable, product promotion and old customer promotion can play a good role in publicity and promotion.

  When the store launches new products, implement some promotion means, such as buying gifts, increasing the sales of products. Preferential strategies can attract the attention of consumers, holiday promotion can create a good consumption atmosphere, so that they are willing to enter the shop shopping. At the same time pay attention to old customers, strengthen loyalty, and provide them with customized promotional activities.


  III. Optimizing Product Quality

  There is no shortage of cheap products in the market, price war is not a long-term solution. The new generation of young consumers pay more attention to personality expression on the basis of pragmatism. Operators should not only purchase new and creative products to ensure quality, but also give added value to products, increase cultural connotations, improve quality from many angles, and devote themselves to creating distinctive products.

  IV. Customer Experience

  A good customer experience can improve customer repurchase rate and cultivate their loyalty. Operators should be good at grasping consumer psychology, pay attention to the interaction with customers, listen to their opinions and suggestions, let them feel at home. At the same time set up a good store image, form a good word of mouth, through word of mouth, improve the store's popularity and influence, attract consumers.


  There are many factors that affect the customer's purchase decision. The manager of the esthetic life store should pay attention to every detail, strengthen the management and service, establish good incentive mechanism, constantly optimize the store and product, keep up with the fashion trend, accurate consumer demand, while maintaining the relationship with the old customer, excavate the potential customer and avoid the customer loss.